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Group Internet Media Manager
Job Purpose
To achieve optimum revenue from internet marketing stream
Duties and Responsibilities
o    Devise, review and develop on an on-going basis and implement a strategy to capitalise on the opportunities from this marketing stream
o    Refine and develop group strategy to match the specific business requirements of each individual business
o    Liaise with, educate and inform directors of opportunities from this market stream
o    Monitor results from internet marketing activity, evaluate effectiveness and refine future activities
o    Identify and set budgets for Internet Marketing
o    Monitor spend against budget and effectiveness
o    Manage Internet Marketing Team to achieve optimum results from this marketing stream
o    Identify, quantify, set and evaluate performance standards for Internet Marketing Team
o    Identify, quantify and set performance objectives for Internet Marketing Team personnel
o    Identify assessment criteria of performance standards and objectives
o    Effectively communicate performance standards, objectives and assessment criteria
o    Continually review and assess sales team achievement against identified standards
o    Identify coaching and training requirements of Internet Marketing Team personnel in order to achieve objectives and performance standards.
o    Deliver coaching and relevant training to Internet Marketing Team personnel in order to achieve objectives and performance standards.
o    Monitor and manage Search Engine Optimisation in order to maintain web sites on first page position of major UK search engines
o    Establish and maintain a comprehensive knowledge of current criteria utilised by search engines to evaluate and position web sites
o    Identify and recommend tactical action to address changes in criteria utilised by search engines to evaluate and position web sites
o    Recommend improvements and alterations to web sites in order to make them accessible to search engines
o    Advise and manage future web site development in order to ensure search engine optimisation
o    Maintain and be able to effectively demonstrate a comprehensive and current knowledge of web site and development issues
o    Advise and recommend cost effective methods of web site/search engine optimisation
o    Advise and recommend strategy for adword, banner advert and pay per click bidding
o    Review, amend and advise use of Key Words
o    Achieve a pass rate at Google web site management examination.
o    Maintain a current and accurate knowledge of competitor web sites and search engine optimisation strategies.
o    Keep abreast of competitor activity and recommend any necessary tactical action
o    IT Management
o    Learn and maintain a working knowledge of the IT software and systems employed throughout
o    Provide assistance and support to Employees regarding IT software
o    Maintain an accurate and current client database and database management system
o    Identify and recommend developments to ensure effective management of IT and database systems
o    Be able to demonstrate a full knowledge of products and services
o    Provide a weekly schedule of planned activities
o    Attend client and events as appropriate
o    Achieve sales activities within specified time-scales as directed by Sales & Marketing Director
o    Plan personal diary to make effective use of working day
o    Provide time-phase qualified reports on achievement and activities
o    Maintain high standard of personal presentation
o    Understand fully and communicate corporate objectives of the clients
o    Represent in a professional manner at all times
o    Liaise with other members of the Sales Team to actively promote sales opportunities, exchange information and increase professionalism
o    Undertake all responsibilities with reference to procedures
o    Ensure safe working area and work procedures in line with Company policy

o    Undertake any reasonable duties as specified by Managing Directors/Chairman/Group Sales and Marketing Director

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