Group
Database Researcher
Job Purpose
To provide effective
administrative and operational support; to enable Group Sales & Marketing
Director to achieve targeted levels of sales
Duties and Responsibilities
o
Targeted tele-calling
research to achieve sales
o
Effectively
communicate with clients via telephone and written communication
o
Collate accurate
contract details from client
o
Maintain an accurate
and current database.
o
Identify and develop
sources of potential clients
o
Research Potential
clients to identify:
o
Basic contact details
o
The M.A.N./s
o
Nature of business
o
Parent Associate
companies
o
Requirement for
contract catering services
o
Requirement for
products
o
Contract review
criteria
o
Professionally and
effectively employ sales skills to achieve targeted sales.
o
Develop and maintain
relationships with Contract Clients that builds commitment
o
Advise Chairman/ Group
Sales and Marketing Director of Contract Client
o
feedback/comment
relating to contract performance and market place perception
o
Develop and maintain relationships
which benefit the client
o
Overcome client
resistance/objections to products
o
Increase the level of
sales and business mix from individual clients
o
Increase share of each
identified appropriate market sector
o
Understand fully and
communicate corporate objectives to clients
o
Be able to demonstrate
a full knowledge of relevant selling points and benefits
o
Be able to match
appropriate features and benefits to clients’ requirements
o
Effectively
communicate the benefits
o
Maintain a current and
accurate knowledge of competitor products, be able to high light their
disadvantages and promote relevant benefits
o
Keep abreast of
competitor activity and recommend any necessary tactical action.
o
Media & Press
Relations
o
Build and maintain
effective database of Media and Press contacts.
o
Initiate and manage
consistent supply of information to Media outlets.
o
Manage invitations,
acceptances and guest lists for Client Entertaining and
o
Promotional Events
o
Attend client events
as appropriate
o
Facilitate effective
communication channels between all companies to maximise sales opportunities
o
Liaise with other
members of the Sales Team to actively promote sales opportunities, exchange
information and increase professionalism
o
Advise Managing
Directors/Venue Operations Managers of client feedback/comments relating to
product content, pricing and Venue/Event performance
o
Provide a weekly
schedule of planned activities
o
Plan personal diary to
make effective use of working day
o
Provide time-phase
qualified reports on achievement and activities
o
Maintain accurate
records of all contacts with clients
o
Identify and recommend
tactical action to Sales and Marketing Director in order to achieve all above
o
Maintain high standard
of personal presentation
o
Represent in a
professional manner at all times
o
Undertake all
responsibilities with reference to procedures
o
Ensure safe working
area and work procedures in line with Company policy
o
Undertake any
reasonable duties as specified by Sales and Marketing Director
Job Purpose
Increase the market
share through the design and implementation of an aggressive marketing plan
based on thorough analysis and evaluation of the local market.
Duties and Responsibilities
o
To research analyze
and evaluate the competitive market environment
o
Monitor threats and
opportunities and amend actions where necessary, to ensure brand/Sales
development
o
To research – analyze
all marketing activities of our business (sales – product mix – customer
profile –demographic etc.) – campaign and propose effective ideas on :
o
Product positioning
o
Chain Positioning
o
Merchandise Point of
Purchasing (POP)/Point of Sale (POS)
o
Local Store Marketing
(LSM) Programs
o
Sales & Service
training
o
Develops, manages and
implements creative, effective and successful annual marketing plans for the
stores along with the chain marketing strategy and annual market plan and
budget
o
Marketing plans should
include – Advertising, Sales Promotion, Public Relations, Product Development,
Pricing & Distribution
o
Keep effective control
of budgets
o
Prepare complete
presentation of any advertising/promotional campaign to CEO
o
Supervises the
monitoring of all advertising campaigns, news related to competitor to keep
abreast of any developments to act accordingly
o
Inspects, reports, and
ensures in co-ordination with Property Department that the company’s image is
maintained at high standard
o
Comply with Company’s
policy and procedures
o
Maintain close liaison
with all departments on activities and seek any advise if required
o
Undertake any other
responsibilities assigned to him by the CEO
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