and will be responsible for the following:
Develop and implement the global strategy for the development and management of the online business both brand and e commerce.
Responsible for the development and performance of the online business working with key people within the organization as well as external 3rd party agencies
working to aggressive growth targets on an annual basis.
Development and execution of the online marketing activities to drive the business. Allocation and presentation of merchandise within the e commerce site.
Budget management including all creative and shooting costs. (Supervising by the Marketing & Communication Manager).
Overseeing product offer and merchandising ensuring sales are maximized and content delivered effectively.
Ensuring constant update of new technologies and strategies to ensure the brand remains at the forefront of online with the designer arena.
Produce revenue, unit and gross profit and operating cost targets annual budget.
Prepare and execute planning calendar for each season, promotions and mailer campaigns.
Set KPI benchmarks from analytics and competitive analysis.
Operations & analysis
Ensure website is always operational liaising.
Regularly review customers’ journey through the site recommending adjustments with VPO marketing in order to enhance conversion rates.
Ensure all information copy, product and non product, is current and accurate. Manage and monitor orders, sales and shipments.
Track traffic and sales performance throughout the whole website amending where necessary to increase sales.
Analyze customer demographics and purchasing behavior to monitor trends and future sales growth
Explore analytic software opportunities to include visitor activity, mailer campaign effectiveness, in-site search engines and linked sales in conjunction with BOL
Monitor monthly accounts, analyzing and reporting on variances ensuring all costs are controlled to budget levels
Regularly review competitive websites in terms of product range, marketing initiatives, and functionality and customer offerings (delivery costs/lead-times,packaging etc).
Merchandising:
In coordination with VPO Marketing Communication Manager, select new season images and produce copy for product description and prices ensuring all details are correct.
Prepare and write copy for all mailer campaigns in conjunction with
collaboration with VPO Marketing Communication Manager.
Monitor sales, stock and gross margin report by division, concept and product group, for review with Merchandising/Retail
operations.
Marketing:
Explore opportunities to increase traffic to website through paid and unpaid initiatives while adhering to brand values.
Prepare and write copy for all mailer campaigns in conjunction with
collaboration VPO Marketing Communication
Logistics:
Manage relationship with DHL to ensure rates and services are competitive.
Ensure DHL invoices are monitored especially for abnormal
weights/volumetric freight costs
Review annually carrier/postage, packaging and delivery options costs and efficiency
Ensure promotions are communicated in advance to the warehouse to plan for extra volumes/headcount to maintain service
Customer Service:
Ensure all service criteria are met investigating any anomalies with the warehouse or credit and report back to customers.
Manage and monitor undelivered orders, credit notes, refunds, exchanges, customer emails
Report on KPIs and other issues and take remedial action where necessary:
Â-Sales, gross margin, traffic, bounce/abandon rate, visitors /country,conversion, ATV, number of baskets, UPT, stock cover
Â-Returns/credit, delivery, complaints
Monitor sales, stock and gross margin report by division, concept and product group, for review with Merchandising/Retail operations
It is essential that the candidate have an extensive experience in Ecommerce retail
and experience of the following:
Site development, technical and aesthetic
Ideally Educated to degree or equivalent in business/analytical/fashion retail
Need to have a number of years experience in mail order/ on-line selling
environment for branded leisure Apparel Company or retail apparel multiple.
Fulfillment strategies, Analytical and numerate skills
Site development of E com and branding knowledge
Technical expertise
Knowledge of CS, Marketing
Â-Must have IT skills in stock control systems (WSSI, SAP etc), MS Office, analytics(Google, Omniture/Mercado etc)
Advantageous to have experience with SEO, PPC, HTML, image software(Photoshop, Illustrator etc)
Knowledge of industry standards and requirements eg technical limitations,functionality, speed, download, video streaming etc.
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