Joining a club,
organization or association has never been easier. You have a choice of on- and
off-line groups and the option to sign up for paid or free memberships. With so
many options available, it's increasingly important for organizations to come
up with strategic ways to market to their target audiences by selling the
benefits of membership.
Offer an Incentive
Promotional items are an ideal way to motivate people to try
products and services. Give away a reusable water bottle, t-shirt, coffee mug,
subscription to a publication or other incentive with each membership you sell.
Promote
Membership through Social Media
Create a fan page for your group or organization to promote
membership to prospective members and serve as a place for current members to
connect and share ideas, events, and resources. Use the fan page to show potential
members the benefits of being a part of the organization. Encourage current
group members to promote the fan page to people they know who may have an
interest in becoming a member.
Offer
a Discounted Rate
For a limited time, offer a discounted rate for all people
who wish to become a member of the group or organization. Whether it's 20% off
the regular price or a 2-for-1 deal, a price reduction can help motivate
interested individuals to join. Have a 24- or 48-hour membership drive and
promote it on the group's website and social media pages and advertise it via
email.
Create
a New Membership Level
Introduce a new membership level to entice individuals to
become a part of your group or organization. This can help your organization
reach out to a new target market and add variety to the group. Add a student
level and reach out to high school and college students. Or, if your
organization is targeted to business professionals, add a level that allows
companies to get a discounted price for their employees and advertising
opportunities during events, on your website, and in your publications.
Distinguish the new membership level from the others by clearly outlining its
benefits.
Host a
Networking Event
Host a networking event for current members and encourage
them to bring along guests who are potential members. Use the event to promote
your membership packages and give potential members insight into the mission
and goals of your group. Have your current members work as ambassadors to help
promote the organization by sharing their experiences with attendees. Discuss
your organization's community work. Display trophies, certificates and awards.
By Miranda Brookins, eHow Contributor
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