Group
Internet Marketing Executive
Job Purpose
To establish and
maintain web sites on first page position of major search engines and maximise
the marketing potential of web sites.
Duties and Responsibilities
o
Research and identify
potential web sites for web links
o
Evaluate relevance to
the company and recommend tactical links
o
Communicate
effectively with target web managers of potential link web sites in order to
identify motivating factors that will gain their agreement to establish web
links
o
Gain commitment and
action to link to target web sites
o
Monitor and manage web
like to ensure effective operation
o
Review and recommend
tactical action to maintain web links and relationships
o
Develop strategies to
expand web link opportunities
o
Search Engine
Optimisation
o
Establish and maintain
web sites on first page position of major UK search engines
o
Establish and maintain
a comprehensive knowledge of current criteria utilised by search engines to
evaluate and position web sites
o
Identify and recommend
tactical action to address changes in criteria utilised by search engines to
evaluate and position web sites
o
Recommend improvements
and alterations to web sites in order to make them accessible to search engines
o
Advise and manage
future web site development in order to ensure search engine optimisation
o
Maintain and be able
to effectively demonstrate a comprehensive and current knowledge of web site
and development issues
o
Advise and recommend
cost effective methods of web site/search engine optimisation
o
Advise and recommend
strategy for ad word, banner advert and pay per click bidding
o
Review, amend and
advise use of Key Words
o
Achieve a pass rate at
Google web site management examination
o
Maintain a current and
accurate knowledge of competitor web sites and search engine optimisation
strategies
o
Keep abreast of
competitor activity and recommend any necessary tactical action
o
Learn and maintain a
working knowledge of the IT software and systems employed throughout
o
Provide assistance and
support to Employees regarding IT software
o
Maintain an accurate and
current client database and database management system
o
Identify and recommend
developments to ensure effective management of IT and database systems
o
Be able to demonstrate
a full knowledge of products and services
o
Provide a weekly
schedule of planned activities
o
Achieve sales
activities within specified time-scales as directed by Sales & Marketing
Director
o
Plan personal diary to
make effective use of working day
o
Provide time-phase
qualified reports on achievement and activities.
o
Maintain high standard
of personal presentation
o
Understand fully and
communicate corporate objectives of the clients
o
Represent in a
professional manner at all times
o
Liaise with other
members of the Sales Team to actively promote sales opportunities, exchange
information and increase professionalism
o
Undertake all
responsibilities with reference to procedures
o
Ensure safe working
area and work procedures in line with Company policy
o
Undertake any
reasonable duties as specified by Managing Directors/Chairman/Group Sales and
Marketing Director
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