The Importance of Reviews

The Importance of Reviews
Reviews Are Your Brand
The most influential source of information for people booking leisure travel is now online review sites

If you aren’t actively monitoring what customers are saying about your hotel online, you need to make it a priority.Hotel business is being won and lost every day because of user generated travel reviews and social media mentions.

In fact, a recent global study of the hotel industry found that while “location” is an important reason why
guests select a particular hotel, it is the guest experience that has the most influence on hotel selection

In this connected age, it has never been easier for guests to share their hotel experiences with friends, social
networks and every other traveler who researches hotels online.
User reviews influence travelers on both travel review sites and online travel agencies (OTAs). TripAdvisor, one of the sites at the forefront of the social media revolution in travel, still dominates. Recently, however, online travel agencies have become the largest producer of online reviews

In the second half of 2009, OTAs
accounted for 74% of all traveler reviews, up from 47% in the first half of 2008.

Credit To :
Hoteliers Guide to Review Sites and Forums
http://www.Revinate.com/